For many patients, cosmetic plastic surgery is a true luxury. However, I am seeing a new trend in which patients (who may have been affected by our economic climate) are wanting to look their very best in order to stay competitive during this very ‘tight’ job market. Patients aged 35 to 55 often request eyelid, brow and facial rejuvenation, liposuction or neck lifts. Younger patients are coming in requesting liposuction, breast augmentation and the Mommy Makeover. Still other patients, who may not be ready to have a surgical procedure, are opting for Botox, Restylane & Juvederm injections and Pixel laser facials.
Nationwide, from 2008 to 2009, there was a 2 percent decrease in the total number of cosmetic procedures, according to the American Society for Aesthetic Plastic Surgery. Surgical procedures decreased by 17 percent, and nonsurgical procedures increased by almost 1 percent. However, things have started to changed quite a bit in 2010.
Demand for individual procedures across the board remains about the same since I provide a range of cosmetic and reconstructive surgery, including reconstruction for facial trauma, skin cancer, and breast cancer patients.
Quick 2009 facts from American Society for Aesthetic Plastic Surgery
-Americans spent almost $10.5 billion on cosmetic procedures in 2009.
-Almost 10 million surgical and nonsurgical cosmetic procedures were performed in the United States last year. Surgical procedures accounted for 15 percent of the total, with nonsurgical procedures making up 85 percent of the total.
-Women had more than 9 million cosmetic procedures, more than 90 percent of the total.
-Men had more than 900,000 cosmetic procedures, over 9 percent of the total. The number of cosmetic procedures for men increased over 8 percent from 2008.
-The top five surgical procedures for men were liposuction, rhinoplasty, eyelid surgery, breast reduction to treat enlarged male breasts and hair transplantation.
-People ages 35 to 50 had the most procedures – almost 4.5 million and 44 percent of the total.